Business planning, therefore, constitutes a multifaceted process in which firms identify the purposes or aims for a particular enterprise as well as the steps that would be taken to achieve them. I am talking about the systematic approach that comprises of internal and external scan, learning organization strengths and weaknesses of the competition, definition of tangible goals, and formulation of proper strategies. Strategic planning allows businesses to manage resources effectively, prioritize initiatives most effectively on goals that the organization should achieve, and even identify threats and opportunities on the horizon that can improve its prospects of growth and survival in a fast-growing market. For professional
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